Knowing which social media platform you need for your business can be tricky, but with this infographic from http://www.intellicore.co.uk/articles/social-media-statistics-2014-infographic you should be able to see which ones would work for your business based on target audience, best times of day for social interaction, best uses of marketing and the reasons behind success.
There are a multitude of social media boards to choose from, but you shouldn’t just choose one and hope for the best. Some platforms work better for some businesses than others. For example statistics show that Twitter’s fastest growing demographic is 55-64 year olds. If most of your customer base are aged between 25 and 34, then perhaps Facebook would be a better option for you because the majority of their users are that age.
Similarly, if you know that most of your customers are in a similar line of work then perhaps growing your circles on Google+ would be advantageous because 70% of business brands have a presence on Google+. Plus setting up a LinkedIn profile could be advantageous if you have knowledge that your client base are mostly males with graduate level education.
Knowing your audience is a necessity when faced with a choice for social interaction, but you should know your business too. For example if you feel that creativity is a big part of your business then using Instagram and YouTube could definitely be an option for your business as every day 55 million posts are shared and 1.2 billion likes are given. On YouTube 500 years of videos are watched every day and 100 hours of video are uploaded each minute.
If you have a lot of information to share that is relevant to your business then it may be wise to start a blog. Statistics show that companies with a blog have 97% more inbound links. Also consider e-mail marketing as consumers spend 138% more than people who don’t receive e-mail marketing messages.