It is important to understand that colors play an important role on our psyche. Color influences business in several different ways because it creates brand identity, creates ‘stickiness’ of the brand and helps engage participation. 93% of consumers make purchase decisions based on visual perception, and 85% of consumers say color is a main reason they purchased a product. This infographic gives you key insights in to the psychology of color and brand recognition.


The Psychology of Colors in Logo and Brand Design

Infographic by Color psychology and brand design