Mobile marketing is a huge potential source of traffic, customers and profit for your business, but as yet fairly untapped. Yet, over the next three years, it is predicted that more than half current internet users will be accessing the web via mobiles and other handheld devices.
What is Mobile Marketing?
According to the Mobile Marketing Association, “Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network”.
Mobile marketing offers a very personal kind of interactivity for relationship building with your prospects. It’s not just about bombarding folk with text SMS marketing messages. Mobile friendly web sites and mobile applications mean marketers can reach a much greater target audience.
There are more than 4.6 billion mobile phones in the world today; one each for 67% of the world’s population. This is about four times the number of desktop and laptop computers. More than 50% of internet search worldwide was conducted from mobile phones in 2010 (T.Ahonen Consulting). SMS Text messaging is the most widely used data application on the planet today – by far!
930,000 customers use Bank of America’s mobile banking services. Android handsets have doubled in growth and surpassed iPhone within the last 8 months. Mobile click though rates average 8.9% to 49% on online mobile advertising. These are key good reasons to take mobile marketing seriously.
A very beneficial thing to use when setting up a mobile marketing campaign is social media. Reward customers who TwitPic or share deals on your site with a coupon or contest entry. Getting word of mouth working for you is an effective advertising method, even online and on phones.
Knowing your customers’ location is a unique benefit of mobile marketing.
Mobile marketing gives you the opportunity to broadcast your location. This opens up new location-based options that do not exist anywhere else. Figure out how to exploit this location-targeting strategy for your company.
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