The infographic by DCI is an attempt to help marketers make the most of the year by keying them with past insights and future strategies for increased app revenues. Users will find the infographic extremely handy, especially because it comes out at a time when most marketers would be hard pressed for devising ingenious strategies to outshine the competition in app stores.
Research on current mobile app has shown that although time spent on apps forms a good chunk of the overall mobile usage, nearly 25% of apps are only used once before being discarded. This trend, in most cases, indicates a lack of effective app engagement and re-engagement strategies.
The key to a successful app isn’t only about increasing your downloads, it is also about ensuring that your users continue to engage with the app long after they’ve downloaded it.
The infographic below explains 6 strategies that developers and marketers can use to boost app engagement.